Alex Firdaus is Head of Media at FinMedia Group, a financial media company behind trading-focused platforms such as MyTradingReviews and FundedTrading.com.
At MyTradingReviews, Alex works on the content and SEO side of the business, helping shape how the site covers brokers, trading platforms, prop firms, and the wider online trading space. His work sits somewhere between editorial strategy, search, and making sure trading content is actually useful to the people reading it.
Alex has spent more than 10 years working in SEO and content. He also spent a decade as a Google Search Quality Rater through Leapforce and Appen, reviewing search results and web pages for quality, relevance, and usefulness. That experience still shapes how he thinks about content today: clear structure, honest coverage, and no fluff for the sake of filling a page.
Before working on MyTradingReviews, Alex contributed to several fintech and trading media projects, including FundedTrading.com, where he helps build content around prop firms, trading platforms, and B2B services in the trading industry.
His work mainly focuses on SEO, financial content, broker reviews, prop trading, editorial systems, and how trading brands can show up online without sounding generic.