Fajar Febriansyah is the Head of Copywriting at FinMedia Group, where he specializes in website copy, SEO content, and content strategy for prop trading firms and finance brands. He has worked with 50+ prop firm founders to improve key website pages, including homepages, evaluation pages, pricing pages, product pages, FAQs, and trader onboarding content.

His work focuses on making prop firm messaging clearer, more credible, and easier for traders to understand, especially around evaluation rules, pricing models, platform features, and funding programs. With 6+ years of experience in SEO copywriting and conversion-focused content, Fajar combines search visibility with practical website messaging that supports trust and user action.

Outside of FinMedia Group, he also shares copywriting education for Indonesian audiences through his TikTok account, @ngopypaste, which has grown to more than 17K followers.